SAP, SYBASE PARTNER ON MOBILE CUSTOMER MANAGEMENT SOFTWARE

Posted March 11, 2009

WALLDORF, Germany and DUBLIN, Calif. — Enterprise software providers SAP AG and Sybase Inc. have partnered to collaborate on providing SAP Business Suite software to mobile devices, including the iPhone, Windows Mobile, BlackBerry and others, by integrating the tool with Sybase’s mobile enterprise application platform.

Through the partnership, users will have access to critical customer data in both connected and disconnected modes right from their mobile device of choice by using Sybase’s business process mobilization technology.

“Today’s announcement represents a significant industry development that addresses built-up demand by an increasing number of businesses looking to take that next step towards enterprise mobility,” says Stephen Drake, Program Vice President, Mobility and Telecom, IDC. “Although network connectivity speeds and mobile device computing power have improved, there are fundamental IT barriers that remain on the application side preventing enterprise mobility from reaching its full potential. With their respective market leadership positions, SAP and Sybase are uniquely positioned to quickly optimize enterprise systems for mobile devices and deliver high productivity applications.”

Sybase will enable sales professionals access to the SAP customer relationship management (CRM) solution. While on the move they will be equipped with up-to-the-minute data on their customers that is synchronized with the enterprise applications, allowing the seamless execution of customer transactions as well as integration with mobile business processes. This co-innovation will provide access to the new SAP Business Suite, enabling the modern workforce to provide superior customer value on the go.

“Our customers demand mobile access to proven business applications to stay connected to their customers, suppliers, partners and employees to drive innovation and productivity,” says Bill McDermott, President, Global Field Operations, and member of the SAP executive board.

SAP and Sybase share a vision to provide businesses easy access to valuable information contained within enterprise applications through tight integration with a wide range of mobile device environments.

“To effectively carry a rich experience over to the enterprise, an open, standardized platform approach is required for interfacing between multiple application and device assets,” says John Chen, Chairman, CEO and President, Sybase Inc.