NASDAQ, RIVEL JOINTLY LAUNCH INVESTMENT COMMUNITY INTELLIGENCE
SERVICE
Posted April 16, 2009
“Rivel Research is renowned within the investor relations industry for
their perception work. Our partnership with Rivel allows Nasdaq OMX to
synchronize their Waypoint analysis directly within our intelligence
services,” says Doug Ventola, Senior Vice President of Nasdaq OMX. “In
concert with our stock surveillance service that provides information on
‘who’ is changing their share position, Waypoint can help bring clarity
on ‘why’ an investors’ position is changing. It’s an essential new
element that our clients ask for.”
Waypoint was created exclusively for Nasdaq OMX and its subsidiary
Shareholder.com as a new intelligence service for companies requiring
deeper insight on how their company is perceived by investors. Each
month, Rivel Research Group will interview a select group of key
institutional investors who may have a large stake in the success of a
company or who have changed their position in the company. At the end of
the month, within Shareholder.com’s Pinpoint Market Intelligence
application, clients will receive Rivel’s analysis to understand how
they are viewing and valuing the company.
“Waypoint is a very timely offering given what is happening in the
global financial markets,” says Brian Rivel, President of Rivel Research
Group. “Not only does it provide an opportunity to gather meaningful
feedback from top investors in real time, but it also gives companies
the ability to mold their long-term communications strategy. The
quantification of the ongoing feedback truly differentiates this
deliverable from others in the industry. This enhancement is a valuable
addition to the Nasdaq OMX/Shareholder.com suite of products and we look
forward to working with them on this endeavor.”
After six months of gathering investor feedback, Rivel will apply marketing research methodologies to analyze the data. Additionally, Rivel will compare the client’s results to over 1,000 companies studied previously to provide further context for the information. Waypoint analysis provides timely feedback to communications executives and members of management on key issues that need to be addressed near-term. Once aggregated, the analyses provide action steps and guidance for long-term communications strategy.