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IBM TO ACQUIRE PREDICTIVE ANALYTICS PROVIDER SPSS
Posted July 28, 2009
“With this acquisition, we are extending our capabilities around a new
level of analytics that not only provides clients with greater insight
-- but true foresight,” says Ambuj Goyal, General Manager, Information
Management, IBM. “Predictive analytics can help clients move beyond the
‘sense and respond’ mode, which can leave blind spots for strategic
information in today’s fast paced environment -- to ‘predict and act’
for improved business outcomes.”
This acquisition is expected to further expand IBM’s Information on
Demand (IOD) software portfolio and business analytics capabilities,
including the range of offerings available through IBM’s recently
announced Business Analytics and Optimization Consulting organization
and network of Analytics Solution Centers. The acquisition is also
expected to strengthen IBM’s Information Agenda initiative, which helps
companies turn information into a strategic asset.
IBM is expanding its focus on business analytics technology and services
to meet growing client needs to cut costs, reduce risk, and increase
profitability through predictive analytics capabilities, which include
advanced data capture, data mining, and statistical analysis. These
capabilities help organizations analyze trends and patterns found in
historical and current data to drive new forms of competitive advantage
by predicting potential future outcomes and optimizing all elements of
their businesses, including product and service offerings for customers.
The acquisition of SPSS will add a wide array of advanced analytic
capabilities to IBM’s IOD software portfolio enabling many new
industry-focused solutions, including: customer acquisition and
retention for financial services, as well as solutions for the
health-care industry, crime prevention, and retail and manufacturer
store location concerns.
When the deal closes, IBM intends to integrate SPSS within IBM’s Information Management software portfolio and into the many industry offerings already available. Predictive analytics will also be an essential component of the smarter business systems that IBM is helping companies and organizations build to help confront the complex challenges presented by the exponential growth of data.
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