SIX SWISS EXCHANGE COMPLETES RE-BRANDING STRATEGY

Posted September 30, 2008

ZURICH -- SWX Swiss Exchange AG has changed its name to SIX Swiss Exchange Ltd., as part of the brand strategy of its holding company, SIX Group (formerly Swiss Financial Market Services).

SIX Swiss Exchange’s Exfeed AG financial data unit has also been renamed, as SIX Exfeed Ltd.

SIX Group formed in the beginning of 2008 through the merger of SWX Group, Telekurs Group and SIS Group. The new brand strategy is intended to emphasize the shared identity of all SIX (Swiss Infrastructure and Exchange) units, which include securities trading, securities-related services, financial information and payment transactions, all while retaining their former brand identities.

 

   
     

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